This aside, I've started work on the actual design of Ella so I've been taking a look at various different examples of children's literature to help the design process. Here are just a few which I've taken cues from:
I wanted to keep a drawn look and feel without making it look too polished and refined, similar to the top image, taken from "My Father's Arms Are A Boat". As well as this, I wanted to use a 'pastel' style colour scheme similar to the bottom image to keep the colours neutral and similar to those found in children's literature.
Here's my initial sketches:
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